Hyundai i20 2020 Launch

Hyndai i20 2020 Launch - A Kinetic Stage Odyssey

It took a unique combination of one 3rd gen Hyundai i20, 49 triangles hanging on 100 programmable cranes, proprietary hyper synchronization software controlling lasers and lights, 12K total screen resolution, 22 ansilumen projectors and 14 of them, 3 hour live broadcast with presentations…

Kudos for our commissioner Hyundai Turkiye for their bravery to actually create an event where any other brand would gladly opt fo a CGI solution. We not only created an awesome setup for this event, the launch of new i20 featured moving object mapping technology for the first time ever in Turkey and the video of the opening show has been viewed over 8 million times on YouTube already. It is all in the details and we brought together best people in their field with unique technology to actualize a vision surpassing anything ever done before…

Stay tuned for more.

Stage Design: Awesome Bros & DECOL
Motion Design & Creative Direction: Awesome Bros

Tracking & Laser & Dynamic Mapping and Technical Production: DECOL & Lichtpfad Studio
Lights Design & Kinetics Control: Kayhan Kosar
Music & Sound Design: Tilde Stüdyo
Event Agency: 7tur
Client: Hyundai